Bill did a great job of explaining in very simple terms the factors and processes involved in achieving good search engine visibility. He is (obviously) very knowledgeable, quite amusing without being corny, and comfortable with the mic. All in all, exactly what you would want in a speaker.
So, as the SIMS Agency is also in the field of SEO, why was I so pleased to hear someone do a better job of explaining things than I could? Well, a few reasons really:
- I am in no way a competitor of Apogee search. Whereas our clients our small-mid sized businesses, Bill works with the likes of Dell and Olive Garden.
- I often feel that one of the things I could most improve upon would be explaining things to clients in a non-technical (or not overly technical) way. Bill certainly did this, and I feel like I learned something from his presentation.
- Validation! At each step of the talk there was the confirmation that the way the SIMS Agency approaches things is the way he was recommending. This is a very comforting thing to know, especially for SEO where the topic is clouded by years of myths, lies, confusion and misinformation.
Many thanks to every one who helped organize this. I hope other people found it as helpful as I did.