Part 2 of the occasional series of overly-gimmicky blog posts that takes an iconic movie of the 1980s and tenuously ties it to a business marketing idea.
In the 28th funniest movie of all time (official!), 3 disgraced parapsychologist professors leave academia and form a private firm providing paranormal investigations – calling themselves Ghostbusters. After some initial set backs the business takes off, they defeat the Stay-Puft Marshmallow Man and save the world. Obviously.
When people think about Ghostbusters they think of the big climactic ending, “He slimed me” or Signorney Weaver writhing around on the bed (incidentally, this is very uncomfortable to watch with your six year old), but they tend to forget the first half of the movie is the gang sitting around with no clients, no income and lots of expenses.
After all, nuclear accelerator proton packs don’t come cheap.
But, with the success of their first ‘busting, all of a sudden there are more and more calls for their services, as the Sumerian deity Gozer tries to open an inter-dimensional doorway which will destroy the world.
And this is why businesses should be embracing social media today.
We meet a lot of clients who are definitely interested in podcasting/a blog/Facebook page/etc. Just not right now. Not with the economy the way it is. Once things pick up. And so on, and so on.
Did Venkman, Spengler and Co think like that?
They were prepared. So when Zuul threatened, Ghostbusters were already primed and ready to go. In fact more people were hired to help with the workload. They had their infrastructure in place, TV ads were already promoting their slogan – “We’re Ready to Believe You” – and, most importantly, they had a huge head start over any potential competition.
So, in this increasingly tortuous analogy, their Ghost Containment Grid is your social media involvement and the Stay-Puft Marshmallow Man is a booming economy. If you’re prepared, and your competition isn’t, you can be a Ghostbuster.
We all know the financial situation is, um, less than perfect right now, and advertising/marketing dollars are tight – but things will pick up sooner or later. The beauty of social media marketing is that it is free-to-cheap. You can find someone to do some of the work for you (ahem), or spend a little time and do it yourself.
Start building your Facebook Group now and by the time Happy Days Are Here Again, you’ll probably find you have a good following of people ready to work with you. Jump into monitoring Twitter before your competition even knows what it is and pinch some business from right underneath them. Just remember that there is no time like the present.
In the truly timeless words or Dr Peter Venkman, “I love this plan! I’m excited to be a part of it! Let’s do it!”